Free Tool

Testimonial Templates

Copy-and-paste testimonial request templates for email, SMS, and in-person asks. Proven messages that get responses.

PReviewed by , Founder @ TooSimpleLast updated
5,000
monthly searches for 'customer testimonial template'
79%
of people have been convinced to buy after watching a video testimonial
98%
of consumers read online reviews for local businesses

The hardest part of collecting testimonials isn't the tool — it's the ask. Most businesses struggle with what to say, when to say it, and how to make it easy for the customer to respond. These templates take the guesswork out. Each one has been structured to minimize friction and maximize response rates: they're short, they explain why you're asking, and they include a direct link to your collection form.

P
Philippe
Founder @ TooSimple · Updated March 17, 2026

01Features

Email request templates

Subject lines and body copy for post-purchase, post-project, and milestone-triggered requests.

SMS / text message templates

Short, casual messages for businesses where texting is the natural communication channel.

In-person ask scripts

What to say when asking face-to-face, including how to follow up with the form link.

Follow-up reminders

Gentle nudge templates for customers who opened but didn't complete the form.

Industry-specific variations

Templates adapted for SaaS, e-commerce, agencies, coaching, real estate, and healthcare.

Thank-you messages

Messages to send after a customer submits a testimonial, strengthening the relationship.

02How It Works

1
Choose a template that matches your situation (post-purchase, post-project, milestone)
2
Customize the template with your business name and testimonial form link
3
Send via email, SMS, or use the in-person script
4
If no response after 3-5 days, send the follow-up reminder template
5
When the testimonial comes in, send the thank-you message

03Use Cases

Automated post-purchase emails triggered after delivery confirmation
Sales team follow-ups after successful onboarding
Agency account managers requesting end-of-project reviews
Coaches sending requests after a client achieves a milestone
Healthcare practices requesting experience reviews after appointments

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