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How to add testimonials to Shopify

Shopify's Custom Liquid section lets you paste raw HTML into any page or product template, so social proof sits right next to the buy button. Build your wall of love below, copy the code, and paste it into Shopify — no developer, no plugin, no monthly tool required.

PReviewed by Philippe, Founder @ TooSimpleLast updated June 14, 2026

Your testimonials

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★★★★★

Set up in five minutes and the widget is genuinely tiny — our Lighthouse score didn't move.

Sarah ChenFounder, Acme

★★★★★

Switched from a $50/mo tool and haven't looked back. Unlimited testimonials for a fraction of the price.

Marcus ReidIndie hacker

★★★★★

My students record a video from one link. The social proof on my landing page basically sells the course now.

Priya N.Course creator

Copy & paste this anywhere

<!-- Wall of Love — generated free at toosimple.io -->
<div class="twol">
  <figure class="twol-card">
    <div class="twol-stars" aria-label="5 out of 5">★★★★★</div>
    <blockquote class="twol-quote">Set up in five minutes and the widget is genuinely tiny — our Lighthouse score didn't move.</blockquote>
    <figcaption class="twol-author"><strong>Sarah Chen</strong><span>Founder, Acme</span></figcaption>
  </figure>
  <figure class="twol-card">
    <div class="twol-stars" aria-label="5 out of 5">★★★★★</div>
    <blockquote class="twol-quote">Switched from a $50/mo tool and haven't looked back. Unlimited testimonials for a fraction of the price.</blockquote>
    <figcaption class="twol-author"><strong>Marcus Reid</strong><span>Indie hacker</span></figcaption>
  </figure>
  <figure class="twol-card">
    <div class="twol-stars" aria-label="5 out of 5">★★★★★</div>
    <blockquote class="twol-quote">My students record a video from one link. The social proof on my landing page basically sells the course now.</blockquote>
    <figcaption class="twol-author"><strong>Priya N.</strong><span>Course creator</span></figcaption>
  </figure>
</div>
<p class="twol-credit"><a href="https://toosimple.io" target="_blank" rel="noopener">Wall of Love by TooSimple</a></p>
<style>
.twol{columns:280px 3;column-gap:16px}.twol-card{break-inside:avoid;margin:0 0 16px}
.twol-card{background:#fff;border:1px solid #ececec;border-radius:14px;padding:20px;box-shadow:0 1px 2px rgba(0,0,0,.04)}
.twol-stars{color:#f5a623;font-size:15px;letter-spacing:2px;margin:0 0 10px}
.twol-quote{margin:0 0 14px;border:0;padding:0;font:400 15px/1.6 system-ui,-apple-system,Segoe UI,Roboto,sans-serif;color:#1c1917}
.twol-author{display:flex;flex-direction:column;font:14px/1.4 system-ui,-apple-system,sans-serif;color:#1c1917}
.twol-author span{color:#78716c;font-size:13px}
.twol-credit{text-align:center;margin:16px 0 0;font:12px system-ui,sans-serif}
.twol-credit a{color:#a8a29e;text-decoration:none}
</style>

Self-contained HTML + CSS — no scripts, no dependencies, works on any website. Collect real video & text testimonials free and keep this wall updated automatically.

Embedding your wall of love in Shopify

Once you've built your wall above and copied the code, here's exactly how to add it to Shopify using the Custom Liquid section:

1Go to Online Store → Themes → Customize.
2Open the page or template and click Add section → Custom Liquid.
3Paste the generated HTML + CSS into the Custom Liquid box.
4Save — the wall of love renders in the storefront.

Good to know: Place the section near the product description or above the footer; testimonials convert best close to the add-to-cart decision.

Frequently asked questions

Can you embed custom HTML testimonials on Shopify?+

Yes. Shopify has a Custom Liquid section that accepts raw HTML and CSS, so you can paste a wall of love straight in. The step-by-step is on this page.

Is the wall of love generator free?+

Yes — it's completely free, runs in your browser, and needs no signup. Add your testimonials, pick a layout, and copy the embed code. When you want to collect new video or text testimonials automatically, you can create a free TooSimple account.

Will embedded testimonials slow down my Shopify site?+

No. The generated code is self-contained HTML and CSS with no JavaScript, no fonts to download, and no third-party scripts — so it won't add render-blocking weight or hurt your Shopify page-speed score.

How do I keep my Shopify testimonials up to date?+

With the free generator you re-paste the code whenever you add a testimonial. To keep the wall updated automatically, collect testimonials with TooSimple and embed its live ~9KB widget — new approved testimonials appear without touching your Shopify site again.

Add testimonials to other platforms

Webflow Framer Carrd WordPress Wix Squarespace

Related resources

GuidesTestimonial guides ComparisonsCompare testimonial tools By industryTestimonials by industry ExamplesWidget examples & layouts PricingPlans & pricing

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