Use Cases

How different industries use video testimonials effectively

Testimonials work differently for a SaaS product than for an agency, a course creator, or a local service business. These use-case guides show what 'good' looks like in each context — the questions that resonate, where to place the proof, and the format (video, text, or a wall of love) that converts best for that audience. Use them to copy a playbook that's already proven in your industry.