Best Practices

Proven strategies to maximize testimonial quality and conversion rates

A testimonial is only as persuasive as the story behind it. These best-practice guides cover the parts that move the needle: which questions to ask so customers tell a specific, believable story, how to make recording feel effortless, when to ask so you get a 'yes', and how to keep a steady flow of fresh social proof. Small changes to your request and your prompts often matter more than the tool you use.